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About Us

Avenue Care was established on the 1st of August 2011 as a result of having to establish a care service for my late mother.

I was brought up as one of seven in a family enjoying the most rewarding upbringing I could ever have wished for due in no small part to the love and affection of my parents.

However, like many children, we come to realise that our parents are not invincible and my brothers, sisters and I had to handle the gradual acceptance of my own mother’s Alzheimers and Dementia.

We found ourselves like hundreds of other families - torn, upset, bewildered and to a large extent and scared of what the future held. This anxiety as we now know stemmed from a lack of knowledge, a lack of understanding, a lack of confidence and a lack of direction.

With the help of Direct Payments and Fife Council we, as a family, embarked on a journey.

The learning curve we experienced was very steep and we experienced a system that shocked and surprised us - a lack of planning, the recruitment of the wrong people, the absence of professional assessment and the importance of open and honest communication.

After a series of unsatisfactory experiences , I decided to take matters into my own hands I personally recruited a team of carers to provide my mother with the level of support she deserved – and most importantly with the beautiful smile that I have cherished since I was a child.

In the end we provided my Mother with an excellent committed support framework which brought a beautiful contented smile to her face most of the time which in turn brought us all together again.

The experience I gained set the minimum standard for the development of Avenue Care Services.

Avenue Care Services has been set up to:

a) bring this beautiful contented smile to everyone we care for
b) set the standard and enhance the values of care in our community and the industry.

I have combined my experience in business over the last thirty years and my own personal experience of looking after my mother in a system which I am determined to deliver to our Clients and Customers.

Caring for people is a real people service and every part of this process needs to be delivered sensitively and professionally. The rewards are quite simply unequalled. The move from this despair to hope and contentment is the positive challenge that we quite simply must embrace.

To achieve this we quite simply need to recruit the right people, reward and develop them appropriately, communicate effectively with our Clients and Customers at all times and measure our processes and performance to set standards continually.

Avenue Scotland enjoy a first class reputation for continuous unequalled service levels in the Recruitment Industry over the last twenty years. Having spent two years planning the set- up of Avenue Care Services our standards have been cast in stone based on firstly, Avenue Scotland’s professional experience and secondly, my personal belief of how Care should be delivered which I want to share with you.

Ian M Campbell
Managing Director

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